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Beauty Industry

Estée Lauder’s Great-Granddaughter To Launch Makeup Line

Danielle Lauder, a 25-year-old classically trained actress based in Los Angeles, named her collection Act IV.


Estée Lauder’s great-granddaughter, Danielle Lauder, will soon launch her own makeup collection — Act IV.

The limited-edition, seven-item makeup collection will launch in January, as part of the Estee Lauder brand.

Danielle Lauder is a 25-year-old classically trained actress based in Los Angeles. She is also the first of the family’s fourth generation to enter the family business – so the name, Act IV, is a reference to this as well as a movie’s final act, WWD reports.

Danielle announced the launch on Instagram on August 7th, saying: “I am SO excited to officially announce my collaboration with @esteelauder on a limited-edition makeup collection called ACT IV that comes out JANUARY 2020!!” 

See her post below.

Stay tuned for details about the line as they are revealed. 

Photo: A screenshot via Instagram/daniellelauder


 
 
 
 
 
 
 
 
 
 
 
 
 

I am SO excited to officially announce my collaboration with @esteelauder on a limited edition makeup collection called ACT IV that comes out JANUARY 2020!! This has been such an incredible experience to create and I cannot wait to share it with you all! Get ready for your close up 📽💋 #ActFour #starinyourownlife #EsteeAmbassador

A post shared by ᴰᴬᴺᴵ ᴸᴬᵁᴰᴱᴿ (@daniellelauder) on Aug 7, 2019 at 9:15am PDT

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